Mission

The Movement began in San Francisco, CA, USA , with a simple mission - reinvent the game by fulfilling the essential need for apparel that is in sync with your lifestyle. #comfyfresh

STORY AND DIRECTION

We bring apparel that expresses individuality, excitement and diverse lifestyle. Our generation feels a need to express their bold and individual style, which is clearly visible walking down the streets of any young, thriving American city. The concept of GNEON stems directly from this bold, new collective consciousness -- from our neon bike routes in SF, or the neon lights and ambiance at events -- GNEON is a bright, effervescent light.  We take great pride in GNEON's defining characteristics: providing consistently classic apparel that pushes the boundaries of the intersection of humanity and technology.

MATERIALS AND CRAFT

We believe in local, high quality manufacturing. Each of our shirts is individually crafted and stitched at our facility in San Francisco, CA.

GIVING BACK

We work closely with Selamta Family Project, Ethiopia. A percentage of our profits are donated to help support Selamta's efforts to rebuild families for orphaned youth. Please visit http://www.selamtafamilyproject.org/ for more information, and to support the cause.

OUR TEAM

We are founded by Ben, Sierra and Alex to give all you need for your amazing lifestyle.